With the 2009 “Dancing With the Stars” season already in full swing including a line up featuring the likes of Lil’ Kim, Denise Richards and Steve Wozniak among others, it seemed appropriate to reveal the spots cut by Lindy Wilson for the game version of the show. Fischer Edit, Activision and Gabriel deGrood Bendt all teamed up on a large campaign of some of the video-game giant’s cache of products.
Wilson edited “Dancing With the Stars” showcasing Nintendo Wii’s game and featuring some well-known talent (including GdB Creative Director Doug deGrood’s son). The talent’s spontaneity offered up great moments for Wilson. Of the dad character Wilson says, “My selects of him were hilarious. It was hard not to use them all.” However she notes, “You didn’t want to have the same degree of wackiness the whole way through…Doug’s very good with humor, he starts it out part way normal and then it gets crazier.”
Wilson knows what she’s looking for when she delves inside spots, talking about the embarrassment of the family at their dad’s dancing, “You want them to look like ‘Wow?! We’ve never seen Dad do this!’ and you want the wife to look like ‘Gosh I love him but – what is he doing? He’s really suprising me.’” To find unison in their reactions took some time but overall the purpose for Wilson was really to make the game look fun, something she already knew firsthand.
After starting on the job, Wilson herself went out and purchased the game which her daughters loved. “Having the enthusiasm from my kids, to be working on something that was so positive. I felt good about doing it, I knew that it was good for people and families,” she explains.
Working with agency GdB and Activision proved to be a great experience for Fischer Edit and Wilson who went on to edit spots for many more of their games last year. Additionally, Wilson’s taken to playing WiiFit’s Yoga to complement her kid’s love of all the other games.
“Dancing With the Stars” for Activision Edited by Lindy Wilson from Fischer Edit on Vimeo.