Fischer Edit/FX Blog

Fischer FX’s Alicia Reece and Matt Collings got the opportunity to flex their 3D inspiration on a recent broadcast campaign for Cox Business through Minneapolis based ad agency Periscope. The team promised their ability to bring Sir Roger, a 3D medieval knight, to life for the spot intended to capture the youthful, online gaming crowd.

Reece, a 3D artist and modeler at Fischer FX, who has worked on 3D and motion graphics projects for clients like Target, Activision and Microsoft, saw this job as “paving the way to do more character stuff” in the future. Visual Effects artist Collings attended the shoot with the real Sir Roger, taking reference photos and observing the mood of the spot.

While Reece began building the knight, Collings modeled the stone fortress background, texturing the location and lighting the whole scene. The team approached the movement of the knight carefully, inducting a volunteer, a broom handle and some lobby couch cushions to ferment the knight’s movements on tape and inevitably help the animation process through film reference.

As it turned out, the original request turned into two scenes lengthening their time frame. After which the team composited and matched their textures to reference images resulting in the final image seen below.

Fischer Edit’s Tim Taylor edited the spot with online by Fischer FX’s Jay Holgate and Jake Parker as Flame Artist, the final mix was provided by Modern Music.

Watch it below:

Animation by Fischer FX in this Cox Business Spot from Fischer Edit on Vimeo.

Fischer FX’s Alicia Reece and Matt Collings got the opportunity to flex their 3D inspiration on a recent broadcast campaign for Cox Business through Minneapolis based ad agency Periscope. The team promised their ability to bring Sir Roger, a 3D medieval knight, to life for the spot intended to capture the youthful, online gaming crowd.
Reece, a 3D artist and modeler at Fischer FX, who has worked on 3D and motion graphics projects for clients like Target, Activision and Microsoft, saw this job as “paving the way to do more character stuff” in the future. Visual Effects artist Collings attended the shoot with the real Sir Roger, taking reference photos and observing the mood of the spot.

While Reece began building the knight, Collings modeled the stone fortress background, texturing the location and lighting the whole scene. The team approached the movement of the knight carefully, inducting a volunteer, a broom handle and some lobby couch cushions to ferment the knight’s movements on tape and inevitably help the animation process through film reference.
As it turned out, the original request turned into two scenes lengthening their time frame. After which the team composited and matched their textures to reference images resulting in the final image seen below.
Fischer Edit’s Tim Taylor edited the spot with online by Fischer FX’s Jay Holgate and Jake Parker as Flame Artist, the final mix was provided by Modern Music.

El Tinklenberg Campaign Ad Edited by Josh Thacker from Fischer Edit on Vimeo.

Fischer Edit and Runner Runner’s Josh Thacker shot and edited this spot for El Tinklenberg’s campaign for Congress in Minnesota. Fischer FX’s Alicia Reece made the still images 3D and created the motion graphics. Music was created by Modern Music’s John Hermanson.