Fischer Edit/FX Blog

Creative Editorial, Visual Effects & Finishing for the Advertising, Film & Television Industries


Protect Mother Earth

The Forest Count Potawatomi Tribe’s campaign for a greener Wisconsin.

by Katie Carpenter

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“The culture, religion and way of life of the Forest County Potawatomi Community are closely tied to their natural environment. The Tribe and its members are very concerned about the impacts that they and others can have on the environment.” (quoted from website)

The TV spots, conceived by the Howl Fire agency in Minneapolis, were created in an effort to guide people to a new website that will make people more aware of the greener choices they can make for their life and the Earth.

Visit the Potawatomi Community’s “End Global Warming” website here.

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By combining archival stills from the Forest County Potawatomi archives and public domain nature footage, I created a montage that was then projected onto moving fabric at Cinequipt Studios. Director Barry Kimm did a wonderful job with the Potawatomi children who came to Minneapolis for the shoot. John Hermanson of Modern Music also created the perfect tracks for the spots using flutes from his Native American flute collection.

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The Potawatomi’s significant conservation efforts will inspire old and young to join together to protect Wisconsin’s natural habitats and resources, create more green jobs and make this one Earth we have a beautiful place to live, and live off of for generations to come.

I am so happy to have been a part of the team that created this beautiful message.

“Stop and Listen” About Global Warming Edited by Katie Carpenter from Fischer Edit on Vimeo.

Forest County Potawatomi Spot Edited by Fischer Edit’s Katie Carpenter from Fischer Edit on Vimeo.

[Editor's Note: Katie Carpenter is an editor at Fischer Edit/FX in Minneapolis.]

“Birds” Also Takes Cannes Silver Lion

Washington Lottery’s “Birds” edited by Fischer Edit’s Lindy Wilson took a Cannes Silver Lion last week, cementing its moniker as the spot that keeps on giving. Over 3, 400 spots were entered in the 2009 Cannes Lions – Advertising Festival, among them only 18 spots were from US agencies. “Birds” which originated from Publicis of the West, also took the title of “Best Entertainment & Leisure” spot in the world. The spot’s director Jerry Brown of Sticks + Stones studios was one of thirteen US directors to be recognized.

The Cannes Silver Lion is a major coup for Editor Lindy Wilson whose awards credits also include a Golden Bear, Clio and Emmy among others. “On this spot, I used my vast resource of storytelling skills that go back to my days as an editor at the Sundance Institute Feature Film Lab. I couldn’t be happier that “Birds” has been recognized for this many awards, and those of such great value to editors, directors and the advertising industry.”

This win follows its awards for “Best in Show” from the ADDY awards and “Best of Minneapolis” at the AICE show this spring.

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Washington Lottery “Birds” Wins ADDY Award

Washington Lottery “Birds”, edited by Fischer Edit’s Lindy Wilson with Visual Effects Supervision from Fischer FX’s Jake Parker, swept the 2009 ADDY Awards show taking “Best in Show” and a “National Gold Award.”

The awards show put on at the American Advertising Federation National Conference in Washington D.C, crowned all kinds of advertising both professional and student, including broadcast spots. Out of roughly 1600 entries judged in the national competition, “Birds” was chosen out of the 330 ADDY Awards presented.

This win trails on the spot’s win at the AICE in May, taking “Best of Minneapolis.” It’s been quite the year for this spot out of Publicis in the West, production company Sticks + Stones and director Jerry Brown.

Read what’s been said about this spot and its win:

“Best of Show ADDY Honor Is For The ‘Birds’” Shoot June 9, 2009

“News in Brief” Shots June 10, 2009

“Publicis In The West Takes 2009 ADDY Awards Best of Show” AAF June 9, 2009

“Those Birds Really Know How To Fly” Washington Lottery Press Room

“Publicis In The West Takes 2009 ADDY Awards Best of Show; Locally One Trick Pony Gets Gold and Silver” Philadelphia Ad Club June 10, 2009

Congratulations to Lindy Wilson For Her Win at the 2009 AICE Awards Show

The 2009 AICE Awards show, held last night at the Beverly Hills Hotel in Los Angeles showcased the work of editors from across North America including Fischer Edit’s Lindy Wilson for her editing of last year’s Washington Lottery “Birds” spot. Wilson’s work beat out contenders also vying for the “Best of Minneapolis” category award. Wilson and Fischer FX’s Jake Parker worked on the spot, Parker attending the shoot north of Los Angeles as Visual Effects Supervisor.

Read Wilson’s explanation of her work here, as well as Parker’s involvement in helping the birds to fly.

Washington Lottery’s “Birds” edited by Fischer Edit from Fischer Edit on Vimeo.

Check out Shoot Magazine’s article on the 2009 winners here.

So close we can almost taste it

As our move in date draws closer we’ve all been taking individual trips to revel in our magnificent new space, here are some of the most recent changes. To see the progress over the past couple of months see our first posting when Modern Music’s studio was just bare metal or even just two weeks ago before much of the flooring was applied.

Check back as we will keep the Fischer Edit blog up to date with where we’re at in our transition.

And then I found this upstairs:

Fischer Edit’s Soon to Be New Space

We wrote over a month ago about Fischer Edit’s new building in the Warehouse District, but that was before we found ourselves delayed by a fire in the building.

We sustained very minor smoke damage and a bit of a postponed timeline. Now much to our excitement things are truly coming together. Below, a peek at what things are looking like now that some paint and wall treatments have been applied.

Check back as we will update the site with our whereabouts as we transition into a new era for Fischer Edit/FX, Modern Music and Runner Runner.

And to see where we were a month ago, visit our previous post here.

New Year, New Inspiration!

Highlights from the art gathering hosted by Sabrina Ward Harrison and Fischer Edit’s Katie Carpenter

Over coffee and wine at the Warehouse District’s cozy Corner Coffee, an intimate group of the Fischer Edit family and friends took some time to engage in open conversation about art, advertising, and creativity with mixed media artist and author Sabrina Ward Harrison.

Sabrina shared with us some stories about her life living in a one-room schoolhouse on the coast of California and read us some poetry that inspires her.  We learned about her own creative process in making her artwork in which she beautifully blends photography, paint, found objects and ink writing.  Sabrina’s work tells stories of her life in layers of found “bits” and honors the people of her past by using family photos and treasures.  Her art beautifully illustrates her life philosophy which is “Make what you most need to find.”

A free-writing experience challenged us to think deeper, let go of our day-to-day thinking process and happily embrace the messiness and “mistakes” that come out of doing that… showing us that the process of creating in and of itself can ultimately open up new possibilities of creativity and self-discovery.

Sabrina and I screened the short film that we collaborated on this summer for the Beacon Film Festival in New York called “The Story is Happening.”  The film was created from 8mm film footage shot in Italy, projection footage shot in NYC, as well as Sabrina’s photography, mixed-media pieces and her beautiful ink line art.  The film is essentially a moving collage celebrating her philosophy of making what you most need to find.  It was an honor to collaborate with Sabrina on such a special project.

It is the first film created for the True Living Project. Sabrina’s True Living Project inspires a generation of mindful pioneers through global collaboration and generational partnership.

You can view “The Story is Happening” film here:


“The Story Is Happening” edited by Fischer Edit’s Katie Carpenter from Fischer Edit on Vimeo.

A huge thank you to Sabrina for sharing so much of her story and for inspiring us.  And thank you to everyone who came for doing the same.  You made it very special!

-Katie

Fischer Edit’s New Space In Progress

It’s true we really are moving. Take a look below at some of the pictures illustrating the framework being put up in our new space to contain Fischer Edit/FX, Modern Music and Runner Runner (complete with a new production space).

We’ll keep updating the space as it comes together in Minneapolis’ Warehouse District, check out our photos from April and May for updates.

Will Steger Foundation Spot Edited by Tim Taylor


Will Steger Tour edited by Tim Taylor from Fischer Edit on Vimeo.

This spot for The Longest Summer Tour presented by the Will Steger Foundation was edited by Fischer Edit’s Tim Taylor to generate excitement and information about Will Steger’s upcoming college tour.

“The Story is Happening” New York Film Premiere

“The Story is Happening” is a moving collage of work by artist Sabrina Ward Harrison in collaboration with editor Katie Carpenter. Original music for the film was composed by Modern Music’s John Hermanson. This film is an homage to the lifelong adventure of handmade “true living.” Harrison’s True Living Project inspires a generation of mindful pioneers through global collaboration and generational partnership. This is the first film created by the True Living Project.

The Beacon Art Salon & Fovea Exhibitions presents
The Beacon Film Flam
An arts-crafts-puppet village & outdoor film festival
Saturday, September 13, 2008, Noon – 10:00 pm
At the lot on Main Street’s West End at Cross Street
Arts Village: Noon – 6pm
Film Festival: 7pm (dusk) – 10 pm
Fine arts and crafts vendors will sell their wares throughout the day.
Music performances, puppet shows and film showings are free to the
public. Featured fine arts include photography, painting, art gifts,
ceramics and more. The film festival will include a video presentation
by Fovea Exhibitions, followed by a screening of selected short films.
Special World Premiere Screening – “The Story is Happening”
a moving collage of work by artist Sabrina Ward Harrison as part of the True Living Project.

Read more from Fischer Edit’s Katie Carpenter here.